Elemental Advertising

Media planning and buying
Advertising is only effective if the target audience sees it. Strategic media planning and buying ensure your message is seen by the right people, in the right place, at the right time.

An integrated approach
At Elemental, every element of your campaign is considered, from concept to execution. Unlike some larger media firms who don’t offer in-house creative, we bring media strategy and creative together to build a customized campaign and a plan that strengthens your message and builds your brand.

A solid plan
First, we take the time to understand your business and your communication objectives. Then, through qualitative research and quantitative analysis, we source the best media selection at the most efficient price. We reference all available syndicated research (i.e. Nielsen, BBM, PMB, MRI, TNS Media Intelligence, comScore etc.) to come up with a customized plan that delivers measurable results and meets your objectives.

Unbiased opinions
Most large media firms get discounted rates by doing mass quantity buys, and then slotting their clients’ ads into those pre-selected spots. We don’t do that. We get great rates because our senior media professionals have the skills to negotiate significant discounts and other added-value opportunities. We buy according to your needs, and create a completely customized strategic plan for each campaign.

Measurable results
We address ROI and have metrics in place for proper analysis, which ensures continued learning and refinement.

International acquisition capabilities
We’re not limited to the local or domestic market; Elemental has done successful and cost-effective international media buys for multinational clients.