Elemental Wins Silver Davey Award for Overtimeshare Logomark

2/27/2007 - Toronto, ON

Toronto communications firm Elemental Inc. was recently honoured by the prestigious International Davey Awards; their logomark for Canadian timeshare reseller Overtimeshare (www.overtimeshare.com) was awarded silver in the corporate branding category.

The Daveys honour the achievements of creative “Davids” – smaller players who derive their strength from big ideas rather than stratospheric budgets. “It’s a huge honour for our company,” says Brent Wardrop, Elemental founder and president. “I can’t say enough about how great it is that there’s an award that acknowledges the hard work and cutting-edge creative that is coming out of growing organizations like ours. We’re pleased and proud to be recognized for our work – and to join the ranks of great creative shops across North America.”

Overtimeshare, a company that helps people sell or donate their unwanted timeshares, had a logo that didn’t tell their story properly, or give prospective buyers a sense of the company and what they do. Elemental’s challenge was to find a way to incorporate the benefit clients get from using company’s services into a fresh, compelling new corporate identity.

When designing the new logo, Elemental focused squarely on the emotions Overtimeshare generates by helping people sell timeshares they don’t want: relief and joy at finally being free of the responsibility and expense. The result is a clean, inviting silhouette of a person jumping for joy. “Overtimeshare has an industry-leading resale record,” says Wardrop. “They sell timeshares clients have been stuck with for years, and help them generate some income at the same time. When people realize they’ve finally sold their timeshare, they literally want to jump for joy. The logo unquestionably illustrates that benefit without using words. It invokes the joy that freedom brings – that’s a pretty powerful visual message.”

Elemental was awarded a second silver Davey in the corporate communications category for their work on VOX, a newsletter for the Liberty Market Building (www.libertymarket.ca) in Toronto’s hip Liberty Village.

Based in Toronto and New York, Elemental Inc. has been providing award-winning creative and solid business thinking to a wide variety of clients for over 13 years. They are a full-service communications firm with specialized divisions that have the expertise to craft your message online, in print, via radio, TV or as an installation, and offer exceptional and measurable ROI for everything they do.


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