Astro Express Product Launch

S.A. Armstrong


S.A. Armstrong is a global leader in fluid flow innovation, with eight manufacturing facilities on three continents, serving customers in over 50 countries. Elemental was charged to create the communication materials for the launch of their latest product, the Astro Express Hot Water Recirculation System.

Elemental provided strategic determination of messaging, demographic targeting and tactical execution for Armstrong’s North American launch. The objectives of the campaign: to convert consumers and contractors from existing solutions, and build product awareness by communicating product benefits and value.

Elemental put together a cohesive marketing and communications platform that included:

o Product brochures
o Point of sale promotional items
o Magazine advertisements (trade)
o Ad slick + electronic ads
o Direct mail
o Sales kits (including sell sheets)
o Messaging for their launch event

The Astro Express launched successfully in the US and Canada, and is poised to become a North American leader in instant hot water delivery.

Client:	S.A. Armstrong
Industry:	Manufacturing
Project Type:	Product Launch
Division:	Marketing

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